La Coach™
Build the coach. Build the business.
You know how to coach.
You know how to lead.
La Coach is for the woman ready to build the brand, offers and business around her expertise so the right clients don't simply discover her.
Inside, you'll learn how to:
✓ Build a personal brand that positions you as the authority
✓ Define what makes you and your work different
✓ Create high-value offers people want to buy
✓ Price and sell your expertise with confidence
✓ Attract clients who value what you do
✓ Build a coaching business designed to grow
You already know how to coach.
Now build the business behind the coach.
La Coach isn't about becoming someone else.
It's about becoming the obvious choice.
Become La Coach →
You know how to coach.
What’s Holding You Back?
You know how to coach.
So why does building the business still feel out of reach?
You have the expertise. The experience. The ambition.
But expertise alone doesn’t build a business.
Your positioning feels unclear.
Your offers aren’t converting consistently.
Your pricing doesn’t reflect your value.
And attracting the right clients still feels harder than it should.
You want consistent clients, meaningful work and a business that gives you more freedom.
The problem isn’t your ability to coach.
It’s the business behind the coach.
And that can be built.
You know how to lead.
I’m Elle Labelle
Entrepreneur. Brand Strategist. Business Builder.
Long before I entered the online business world, I was building businesses in the real world.
I owned a brick-and-mortar real estate agency , and owned and operated businesses across beauty, fashion, and lifestyle.
Different industries. Same lesson: being good at what you do isn’t good enough.
People need to understand your value.
When I moved into the online world, I had to learn a completely different way of doing business.
Funnels. Marketing. Content.
I learned the strategies, tested the formulas and discovered something that changed the way I looked at online business: more information wasn’t the answer.
The pieces had to work together.
Positioning. Brand. Offers. Pricing. Sales. Client journey.
That’s the business behind the expertise.
And that’s why I created La Coach.
To help women coaches build the business that allows their expertise to be seen, valued — and bought.
La Coach
Turn your expertise into a business.
You don’t need another course telling you how to coach.
You need a business that makes the value of what you already know impossible to miss.
La Coach is designed for women coaches who are ready to take their expertise seriously and build the positioning, brand, offers and sales structure around it.
No more piecing everything together.
No more wondering what to sell, what to charge or how to position yourself.
Because when the business around your expertise is clear, everything changes. You stop trying to convince people of your value and start building from it.
You already have the expertise.
Now it’s time to build the business worthy of it.
What You'll Build Inside:
Your Positioning
Clarify what you do, who it’s for, and why your expertise is worth choosing.
Your Brand
Build a distinct brand that communicates your value before you ever enter the conversation.
Your Offers & Pricing
Turn your expertise into offers that are clear, valuable and strategically priced.
Your Sales & Client Journey
Create a simple path that moves the right client from discovering you to working with you.
Your Business Ecosystem
Bring your positioning, brand, offers, marketing and sales together into one business that works as a whole.
You’re not starting over.
You’re building around what you already know.
Build My BusinessLa Coach Curriculum
Module 1: How To Magnetically Attract Your Perfect Clients
✓ The single most important aspect of your brand — get this wrong and you'll drive away your potential client.
✓ 3 questions you must answer to build a personal brand that attracts the very audience you want to serve.
✓ How to quickly create a website — without letting the technical details trip you up.
✓ Why content is a critical part of your overall brand — and how it pre-qualifies clients long before you meet them.
✓ The one thing to keep in mind every time you create content — get this right and clients will be naturally drawn to you.
Module 2: The Secret To Creating & Packaging Your Irresistible Offers
✓ Setting the correct pricing — and the two questions you must ask yourself before you begin.
✓ How to determine the proper focus for your offer — based on what you know about your ideal client.
✓ One surprising way to add extra income streams to your offer funnel — and how successful coaches use this method to earn big bucks and build an expert reputation.
✓ How to master the art of over delivering — get this right, and you'll never have to chase after clients again.
✓ What's missing from your sales funnel — if you've got leaks, you won't want to miss this part.
Module 3: How To Double Your Profits While Spending Less Time At Your Desk
✓ The single most powerful tool you have in your passive income arsenal — if you're not already working on this, then you must start now!
✓ 12 types of products your market is desperately searching for — if you're not providing them, then someone else will.
✓ 3 ways to license your products for even bigger profits — some of the biggest names in business do this, and you can, too.
✓ The number one way to get more mileage out of every single product you create — skip this step and you're literally throwing money away.
✓ The easy way to build community and recurring income — get this right, and your earning power will quickly snowball.
Module 4: How To Get Your Clients To Love Paying You Over & Over Again
✓ How to get clients to buy the same product again and again — master this and you'll practically be able to print your own money.
✓ How (and where) to build an online community that will serve as your remote sales army — do this right, and you'll never have to "sell" again.
✓ How to put the spotlight right on your clients — and make more sales when you do!
✓ Why social proof is critical to your success — plus some unusual ways you can use to your advantage.
✓ The number one way to create a "waiting list" of potential clients — and you can do this in conjunction with raising your prices for even higher profits.
